Digitalinsighter

How Artificial Intelligence is Revolutionizing SEO: A Comprehensive Guide As we all know in today's era artificial intelligence (ai) is at its peak and every one is using ai for their task and making their tasks easy and losing the burden of work. Now marketers are using it in search engine optimization and creating a better experience for users. In this way google has updated its algorithm for creating it user friendly and fulfilling users experience. Google launched some of the updates like for on page seo - panda which check how the content is is it copied or any paraphrasing is done or not, another update was for off page seo - penguin which was launched for the links and it quality, and a update for mobile seo - hummingbird which was for the search queries and and any typo from user so it can recommend similar results. However ai is providing a lot of things for seo as it can suggest you in the right way so you can deliver better content. What is seo? SEO stands for search eng...

FROM PRINT TO PIXELS : UNDERSTANDING MARKETING EVOLUTION Marketing has been around for a very long time, surprisingly the first evidence of traditional marketing was found on clay tablets from asian ancient civilisation Mesopotamia, before the common era this shows that marketing is incredibly old. Over time, marketing has charged a lot. It started with messages on clay tablets then moved to spoken communication, and later to printed newspapers. Now, it’s mostly done digitally through websites, social media, and apps, reflecting the shift to digital marketing. This shift from traditional marketing to digital marketing reflects how society and technology have evolved. As new technologies and trends emerge, marketing continues to adapt and change. How marketing started As we know, traditional marketing started a long time ago, before even your great grandparents were not born in this world. There was an old civilization known as Mesopotamia. If you are from a history background you have...

Mastering Digital Marketing: An In-Depth Look  INTRODUCTION TO DIGITAL MARKETING At this time of the 21st century, we must shift to online platforms to promote our products digitally. Digital marketing is a trend as our youth spend more than half of their day on social media platforms like Facebook, Instagram, Twitter, YouTube, and many more..  Most recently, a recent national survey, which included interviews with nearly 50,000 parents conducted in India found that six out of ten youngsters aged 9 to 17 spend more than three hours daily on social media or gaming platforms,  A customer spends nearly 7 hours of a day on internet and see variety of products. In this time marketing done online can profit the business as they are known by people and the trend is going on for buying trending things. So here comes digital marketing or online marketing. WHAT IS MARKETING? For getting a full idea first we need to know about what marketing is all about so the marketing refers to p...