ARTIFICIAL INTELLIGENCE AND SEO
How Artificial Intelligence is Revolutionizing SEO: A Comprehensive Guide
As we all know in today's era artificial intelligence (ai) is at its peak and every one is using ai for their task and making their tasks easy and losing the burden of work. Now marketers are using it in search engine optimization and creating a better experience for users. In this way google has updated its algorithm for creating it user friendly and fulfilling users experience. Google launched some of the updates like for on page seo - panda which check how the content is is it copied or any paraphrasing is done or not, another update was for off page seo - penguin which was launched for the links and it quality, and a update for mobile seo - hummingbird which was for the search queries and and any typo from user so it can recommend similar results.
However ai is providing a lot of things for seo as it can suggest you in the right way so you can deliver better content.
What is seo?
SEO stands for search engine optimization.
It is a process by which we make our website visible on the SERP (search engine result page )
In this we make strategies on content enhancement, build backlink and make bonding with other sites , and check if there is any technical error .
After doing SEO we get our site on the top of SERP.
What is AI?
Ai stands for artificial intelligence
In simple words, we can define AI as a science of making robots that can think like humans or a machine that is programmed to think and act like humans.
AI is done by machine learning, ML is a system used to train AI based on past data.
Why artificial intelligence in SEO
Ai is being a need of the people globally by the time we must go with the world trend otherwise we can be left out so we need to use artificial intelligence in a way that it don't spoil our mind and creativity it give a better result in a way to enhance our skills and knowledge ai is beneficial till we are just taking help .
In seo the most important part is topic understanding. To understand a topic one needs to read all the articles and still not be so easy so we can take help from ai also when it comes to keyword search i make it convenient to use it and give us better understanding and result.
AI powered algorithms
Some ai powered algorithms of google are as follow:-
Rank brain : rank brain is a update given by google in 2013 it was the update for the user who are not native english speakers and have problem in typing and when they mistype the google can read and give recommendations according to the search and it can read a typo or mistyping or what user want to search.
MUM: mum stands for multitasking unified model. It is an advanced model that can understand user queries and answer questions easily. It can understand different languages even if there is a typing error.
Content creation and optimization
Ai content generation is so normal nowadays there are a lot of AI tools like chat gpt, Jasper , Bing etc are in demand and creators are getting help out of it. Ai is more advanced and can help in not only generating but also in search engine optimization. Ai can suggest keywords according to your content. Also it can enhance text and attract users to the website so the user spends more time on your site. Some of tools for keywords research are keywords surfer, Google trends also keyword io and so on.
Tools like market muse are helping in content optimization and creation also tool like Uber suggest can tell you error in your site and competition also about the volume search on the keywords.
Rise of voice search
From some time Siri ( a digital assistant of Apple), Alexa ( a digital assistant of Amazon) and Google assistant are used for searches so there is a need for AI . So we must go for getting ranking on the voice search as tool is helpful in keyword tool for the voice search is Answer the Public it can tell you most search voice queries that you can add in keyword for seo indexing
Ai understand the question searched and give answer accordingly and ai helps these devices the to understand it's language and find out the search on it basis.
User experience
Ai can analyze how users interact with a website, such as which pages they spend the most time on, and which ones they leave quickly. This data can be used to improve the website’s design, making it easier and more enjoyable to use.
Ai can understand the user's needs and provide results based on their searches. For example, if someone reads articles about cooking frequently, it will detect its activity and provide results based on that so it can enhance user experience.
It decreases chance of getting bounce back from user and increase time of a user on a website in a way to enhance user experience.
Challenges
Everything comes with merits and demerits if ai is a boon it is also a Bane as a content writer if we totally depend on the contents provided by the ai we will lose our interests and also our creativity. Our mind will not process new ideas and we will be dependent on ai fully but we have a positive side too when we use ai for our work we are aware of trends techniques and the technical aspects of the field we will a step forward from people who are not aware of using technology on safe side as ai is also good for enhancing our skills and giving us new ideas and opportunities. Ai is not only a tool but also it can be a mentor for leveraging our knowledge and making our ideas more unique. It can help us in analyzing complex data and teach us more things.
We must only use it in the right way then it will be a boon for us.