understanding digital marketing
Mastering Digital Marketing: An In-Depth Look
INTRODUCTION TO DIGITAL MARKETING
At this time of the 21st century, we must shift to online platforms to promote our products digitally. Digital marketing is a trend as our youth spend more than half of their day on social media platforms like Facebook, Instagram, Twitter, YouTube, and many more.. Most recently, a recent national survey, which included interviews with nearly 50,000 parents conducted in India found that six out of ten youngsters aged 9 to 17 spend more than three hours daily on social media or gaming platforms,
A customer spends nearly 7 hours of a day on internet and see variety of products.
In this time marketing done online can profit the business as they are known by people and the trend is going on for buying trending things. So here comes digital marketing or online marketing.
WHAT IS MARKETING?
For getting a full idea first we need to know about what marketing is all about so the marketing refers to promoting or selling goods or services . marketing is a way to showcase our product so people know this also exists and we can stand in the market. Marketing is not only about sales it also means understanding customers and providing them with their needs. It also creates awareness and convince people to choose your offering.
WHAT IS DIGITAL MARKETING?
When marketing is done on digital platforms like Instagram, YouTube, twitter, and other social media platforms, it is considered as digital marketing.
It is one of the powerful ways to target your audience on the basis of age, gender, location through websites, videos, ads, or social media. It is also the cheapest way to do marketing as it don't need a lot of banners or tv ads. We can just do it through our mobile phone with a social media account. In this we go for various tools and techniques to showcase our brand in the market.
UNDERSTANDING MARKETING
Here , the question arises if marketing is done by targeting the audience so how can we understand our audience and the market needs? So we must go for analyzing the statistics and the graph of our customer spend on our site and also by interacting with customers like what they like about us , what we need to improve, what we must go for , also it can be done through understanding trends and doing experiments.
UNDERSTANDING NEEDS OF CONSUMER
As we know everything depends on the user or consumer. In this we use the fundamentals of digital marketing we must understand what a customer needs this time. For that we can do a lot of research and give them organic data . We should understand the trends of the market. What is in the market is going where the customer attracts , where they are losing is there something that can be customized to enhance that user experience . can we do anything that is needed to be done if you cracked that one idea you can go for not only a startup but also we can start a new trend for example when snapchat came in market there were messing sites also camera also Instagram for reels but still people want something that can be all in one which was done by snapchat it came with a lot of filters and snap strikes so user spend time and which make it popular. Also one more example we can go for WhatsApp when messaging apps were there but they have limits and can not send a long video or document and that time it understands its user query and goes for an app for SMS and mms services . These are very short examples of this . We must keep in mind that in the first step digital marketing is to understand customer and customer needs.
Process to digital marketing
There is a huge process of marketing. It is difficult to explain the whole process in an article but let's know about some steps of digital marketing.
Step 1 understanding product
Understanding your product is a must in the field of digital marketing .To understand what your product is all about, first you need to understand your product and brand what it delivers , for whom it is, who is consuming, is it in the right market place.
Step 2 understanding market
In digital marketing it is necessary to understand the market where your product suits well. Is it in its right place , how to know the right place, for this you need to understand the market , sale and audience are they aware of your brand , are they getting it when it is needed.
Is it enough to know the product and the market for a digital marketing apprenticeship? It is simply not as if you understand the market and product now. It's the half of the things that you know only the main step is mentioned below.
Step3 understanding consumer
Now you need to understand the right audience. It's not simple. You should know that your consumers will give you profit as you have to strengthen your analyzing capacity.
For the right audience you must be aware of their needs and then target them .
Step 4 know your competitors
For standing in the field of digital marketing You must know who your competitors are and what they are offering and what new you can do for them so you can stand out in the crowd. And consumers know you in a different way than your consumers.
Step5 market strategies
When you understand the market consumer and product now, it is so simple to target if your product is for youth then you know the market as youth spend a lot of time on the internet, so you just have to spread brand awareness.
Step 6 Promote offering
When you are aware of all then You need to market your offering in a way that your offering reaches your targeted audience and you reach every audience this is what we do in digital marketing . Consumers only believe when they are aware and the thing is trending so make a trend and promote in an authentic way.
Step 7 Take feedbacks
When you get a larger audience you must go for a consumer feedback so you can enhance the user experience and your product make a depth in consumers heart and they select you out of your competitors
Step 8 Help and support
Build a strong customer support team if consumers get any problem then they can resolve it in minutes as every company focuses on offering not on support where you can stand out and provide a big impact.
Step 9 Build relationship
When it comes to digital marketing courses they teach you how to Make customers your friend as you succeed to build a relationship so you can make your brand consumer choice, build a trust that you never betray. There are so many brands that succeed to build a good relationship like tata group, amazon, amul etc.
When it comes to relationship building it is the most prominent step to take as a digital marketer .
SCOPES after digital marketing course
As it is a great field so it has a lot of scope in 2024 it is in the top 10 career options in the world right now. So a huge option of it is as follow
Blogger : after digital marketing course a person can become a blogger. Blogger writes blogs so Blog is a journal or a website which is updated by a person on a regular basis with a strong knowledge of a particular field. And writing a blog can be a good option for the person who has good content writing skills and can also write it in an attractive way so it can be enjoyable for the users.
Freelancer : after learning digital marketing freelancer is a self employed job . A freelancer is an independent individual who takes a contract of the work and gets paid for doing it. Freelancing can be done on the ons preference whether day or night, no time barrier , no location barrier done from mobile phone or laptop at home. In this you take a contract from a company or a customer. It is a free minded job for a person.
Can do jobs : when you learn digital marketing you can do jobs in a company whether in india or in foreign based on your preference. It is one of the easy and convenient ways if you have skills and can go for it.
Can do a business : when you know digital marketing a skilled person can do business if they have some ideas, have good will power and an investment. Here you can analyze the problems and create a startup out there.
Affiliate marketer: here it is also a career which is done without any investment first to understand what affiliate marketing is. It is a type of digital marketing when a person registers them as an affiliate seller and then sells their product or does marketing of their product on behalf of that they get paid for per sale.
Email marketer: after digital marketing course you can do email marketing on emails. It is a type of marketing when we send emails related to our business to a person who is interested or developed their interest.
Social media manager: it is a type of job where a person is responsible for handling social media on behalf of the owner. And responsible for the whole social media profile.
Ad manager: if you have done digital marketing it is also a type of job that is done for a particular company or the community their work is to manage ads and format of ad also target the audience through ads.
digital marketing analytics : a person who analyzes ads and analyzes user experience on it how many leads come turning leads in sales also check is it worthy or not.
Digital marketing over traditional marketing
This is one of the most frequent questions that arise in the minds of the people. Before the digital platform there was also marketing so marketing is not new to us so why are we not using traditional marketing over digital marketing in this era. So it is like being modern and living in the forest so when we talk about the traditional marketing which was done on the devices like tv, radio, newspaper, banner etc and which was so expensive. Also, it was not sure if it was reaching the right audience or not. Is that good or we can get RIO(return on investment)- it is a type of title when we invest our money we are curious about the returns . In traditional marketing we are not sure that we will get a return or not and when it is so expensive small brands cannot afford it and we cannot get an audience as what the audience see is what the audience buys so it is tough to measure view or customize the audience. But when we switch to digital marketing it is a better and convenient way to excel here as it is done on devices like mobile phones, smart gadgets, metro areas, social media like Facebook, YouTube , Instagram etc. It is easy and less expensive, moreover it is also the best way where we can get return on investment (RIO) and which we can measure customize according to age group, location, geography etc. also we can measure views and the effect of it. When you go for digital marketing you learn how to conduct successful a/b testing as this time it is a good way to test the user needs what they want what customers need we target to ads audience differently and then analyze by which we get greater impact it is also sometimes done to understand the audience as which audience is more suitable for our offering.
What if we do not switch over digital marketing ?
Thee is also a question arise what if we do not switch to digital marketing over traditional marketing it can make your brand lose its reputation and you can not stand in market for longer time , as the case of Nakia it was so popular and was so genuine product but we don't even see it in market now the only reason is change when a person don't accept change then it fails to make its identity same as it is. When their all mobile phones going either on the side of iOS or android Nakia won't accept the change and it is the reason of its extinction. So we need to go with flows and trends to get a necessary change when the market changes.
know about marketing evolution
Inbound and outbound marketing
Inbound marketing is a a type of marketing where we try to make customer to find out products or services themselves as we show them our services on SERP through SEO and it's all about the choice of customer where as outbound marketing is a type of marketing where we reach customers and sell our services or products Directly to them. For example a salesman directly interact and provide services.
Traffic into leads generation
traffic to lea generation is when you understand the types of traffic and able to analyze the traffic then you got to know about the audience whom you have to target then you have to encourage them to take action on your leading page you can use free-eBooks or webinars you can also go for ads n social media or can do email marketing lastly you have to check and analyze this.
conclusion
overall digital marketing is very important element in growing business today so this has a large scope of opportunities. as we seen this is not so easy ad not that much tough to learn.