understanding marketing evolution
FROM PRINT TO PIXELS : UNDERSTANDING MARKETING EVOLUTION
Marketing has been around for a very long time, surprisingly the first evidence of traditional marketing was found on clay tablets from asian ancient civilisation Mesopotamia, before the common era this shows that marketing is incredibly old.
Over time, marketing has charged a lot. It started with messages on clay tablets then moved to spoken communication, and later to printed newspapers. Now, it’s mostly done digitally through websites, social media, and apps, reflecting the shift to digital marketing.
This shift from traditional marketing to digital marketing reflects how society and technology have evolved. As new technologies and trends emerge, marketing continues to adapt and change.
How marketing started
As we know, traditional marketing started a long time ago, before even your great grandparents were not born in this world. There was an old civilization known as Mesopotamia. If you are from a history background you have read about this civilization. Their clay tablets made of clay to do marketing were the oldest form of posters or banners. The question would arise in your mind how can people read as at that time most people were illiterate so it was written in a way that they can read the signs and symbols and also images for advertising.
Over time, people used verbal advertising And with the flow of time people learn to read words and there comes marketing on paper and time started of banners, newspaper, ads .
And these came in trend so both type of marketing was done.
2. From print to screen
When a long time passed people started to realise that it is not sufficient to print papers for a good marketing as it cannot reach a long . Paper has limits and began for search of new ideas and tv ads began it was effective as it reached more audience but still so costly and not every one has a tv . It also has draw backs like only big brand can publish ads there was nothing beneficial for small brand however now we have social media , email marketing, many ways to showcase our brand.
How technology changed marketing trend
Technology means tools and gadgets that make your work easier. Before the technology gets advanced marketing was as simple as making notes as people use paper and words to market but now technology grew and it's all get mashed up after new tools like computer, internet came along.
Now marketers use a lot of factors of SEO ( seo helps in ranking of a page it's all depends on its factors) PPC which stands for pay per click (paying for spot at the top of the websites) and data analytics ( data analytics helps to understand about what customer will like) this all helps marketing to grew and work smarter .
3. How shopping habits changed
A long time ago as now it have a decade since I go to any super market we see ads in newspaper and go to the malls and supermarket to buy as their were sales and we can get heavy discounts but it all vanished since the online brands came and delivered us their products at home on same cost. We look ads on computer or mobile and buy it online and it delivers in just 1 day or sometimes in 10 mins by just one click . This shows how generation is changing and with this marketing trend is changing.
Now marketers make a whole strategy how to showcase product what people like to buy how their mantelity work how they shop online this all came under online marketing and now it's not a big deal to sale your products it must create a trend and people will buy wheather it's useful or not . If you are good to show your product in a way that customer get it good or attractive you win in this strategy.
4. success : the brand that moved digital
This is about accepting the change and adapting the new behaviour suppose a toy brands was popular and good at saling toys with traditional methods of saling but now it can see how the traditional marketing is changed to digitital and they switch as they publish ads in newspaper or magazine but now they moved to digital and world wide kids are seeing and parents can buy which can create a huge profits out of it just staying in both ways their can be profitable too.
Not only toy brands so many brands came online and accept the change and who don't accept get away from customer eyes and becomes irrilavant.
6. How social media plays a big role in marketing
Social media is one of the cheap and convenient way to showcase your products or brands digitally. It is like a big stadium where a lot of brands show their products via stories, posts pr videos.
Today marketers now how to use social media to reach out their audience and sale them products they use platforms like Facebook, Instagram, Twitter and many. As they allow brands or businesses to directly communicate with users.
You can see ads for your favorite games or snacks right on your phone or tablet, and you can even follow brands to see what new things they have.
7. Challenges and opportunities in digital marketing.
Digital marketing is seems like it's too easy but in reality its not everones cup of tea that anyone can do it easily it is simple but complicated at a same time because it's hard to show you in unique way when a lot of brands better than you is in and they advertise in a great way but marketers find ways to stand out different in market they use special tools and strategy to show the brand and earn profit and one more relief is that you can analyse the other brands and their pitfalls and solve them so user get attached to your brand.
8. What's next for marketing
As we have seen there was not stability at my technique it consistently changing signs to voice, verbal to print and print to digital and there is no gaurentee that it will remain same for a long.
We might see virtual reality in future where it can be like a different world and looking at ads . New technology will keep changing and will getting better with the time.